Working Through the Night
36 hours after my son was born, I went into the Mission to print a somewhat tricky print job. My mom was staying with us for a couple of days to help us with our transition into parenthood, so I figured that she and my wife would manage without me for a while. I didn't want a backlog to build up in my absence at the Mission. So I worked through the night to finish this brochure and didn't return home until the morning.
This brochure is a good example of what Hubbard called "come-on" promotion. The title on the front panel is designed to entice and attract you to find out more. When you open the brochure you get the real message. Not all that excting perhaps, but it is standard procedure found in Hubbard's "Marketing Series" Policy Letters.